4 Handy Social Media Tips for Dentists

When it comes to social media, dentists are a bit confused on whether it is the right platform for them to engage with their patients. Social media is, in fact, one of the most powerful tools that every dentist must utilize to leverage their practice growth. If you are unfamiliar with social media marketing, you can always avail the benefits of dental marketing services provided by a reputable dental agency. 

Social Media Tips for Dentists

This article will shed light on a few useful tips to kick start social media marketing for dentists. Follow these tips to increase followers and forge a strong relationship with patients. 

Encourage Two Way Conversation

Don’t just keep promoting your services via social media. Observe online conversations and try to find out what excites your patients. Understand what patients expect from you and post content that addresses their concerns. Encourage them to comment and share your posts. Reply to their comments and your patients will look forward to interacting with you whenever they get an opportunity. Social media marketing for dentists is all about staying connected with patients and building long term relationships.

Make a Social Media Calendar

This is to prepare a schedule in advance for your social media posts. Consistency is the key to attract followers and strengthen your social media presence. Make a calendar for every month and plan what kind of posts you will publish till the end of the month. You can prepare the posts well in advance and schedule the posts to be published automatically on a particular date and time. It is recommended that you handover social media responsibilities to a dental marketing agency to avoid any errors or delays. 

Follow the 80-20 Rule

As far as social media for dentists is concerned, sticking to the 80-20 rule is important to keep the patients engaged. This means 80 percent of the posts must provide value to patients and 20 percent can be reserved for promotional information. Post oral health tips, information on healthy habits for kids, nutritional tips, symptoms of oral diseases and so on to educate your patients. For the rest 20 percent, you can highlight your dental facilities, treatment options available at your clinic, number of branches across the country etc.

Create Good Videos

Video marketing has gained huge popularity over the last few years. It is a quick way to grab attention of viewers and create brand awareness. Social media has the power to make any interesting post go viral. In the blink of an eye, you can witness a massive increase in followers. 360 degree tours of your dental office, live question and answer sessions, patient testimonials are some good content ideas for video. Consult an agency with specialization in social media for dentists to shoot high quality videos and share them on sites that work the best for your practice. 

Also Read: Why Is It Important to Gain More Reviews for Your Dental Practice?

Conclusion

Dental Marketo is the best dental marketing company that helps dentists with a multi-pronged strategy. From ideating content ideas for social media platforms to running paid ad campaigns with accurate segmentation of target audience, book a consultation now to outshine your competitors with clever marketing tactics.