Here’s How You can Optimize the Google Business Profile for Your Dental Practice

Google Business Profile helps businesses strengthen their online visibility to a great extent. With the majority of the population relying on Google to conduct online searches, it makes sense to create a Google Business Profile for your dental practice so prospective patients can easily find you. Optimizing your Google Business Profile is vital for your dental online marketing efforts to be successful. If your Google Business Profile isn’t updated, your dental practice will miss out on quality traffic and leads.

How to optimize your Google Business Profile?

Creating a Google Business Profile isn’t enough. You have to properly optimize your profile. Here are a few ways you can optimize your Google Business Profile:

1. Claim your Dental Practice Listing

The first step is to claim your dental practice listing. It is important to verify your listing so you can leverage other features and benefits. Since optimizing your Google Business Profile is a part of dental SEO marketing, you can hire an SEO agency to take care of your dental practice listing.

2. Ensure your Profile Listing is Properly Updated

Consistency is important so your prospective patients can easily locate you. Your NAP (name, address and phone number) should be updated properly. If your phone number or address was recently changed, you need to update it in the Google Business Profile immediately. Most dental practices make the changes in the website but forget to update the details correctly in the Google Business listing. If you don’t have time to oversee all of this, you can hand over such responsibilities to your dental SEO agency.

3. Choose Appropriate Categories

You can select a primary category and up to nine secondary categories for your dental practice in the Google Business Profile. You need to set your primary category as dentist or dental clinic which means it can be a broad category. But secondary categories need to highlight your specialization. If you are an orthodontist, you can choose orthodontist as the secondary category. Profile listings and optimization are best managed by a Dental SEO company.

4. Write a Good Description

Write a small description of your dental practice. Remember to use important keywords and long-tail keywords so your profile will appear for relevant searches. A well-written description will provide all the information your prospective patient needs to know about your practice. This will help improve your conversions in the long run. You must hire professional SEO services for dentists if you wish to make a good impression on your audience.

5. Use Good Quality Images and Videos

Make use of good quality images and videos in your Google Business Profile. People are more likely to visit a dental clinic if they see both written and visual content. However stock images may not give you the desired results. You have to use real photos of your dental office so your patients can know your claims are genuine.

Conclusion

Optimizing your Google Business Profile is one of the most effective ways to connect with your target audience and attract more patients. You can hire an agency specializing in dental SEO services to optimize your profile in the best possible way.